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The Art of Cleverness is about diving deeper. It is about unpacking how the most clever minds in history arrived at their best ideas. The physical environments, habits and motivations that let them connect their neurons faster, bridge information gaps more efficiently and ultimately exploit their cleverness to build some of the most successful businesses in the world. But first, what does it mean to be clever?

Speeding up your brain to make connections that others cannot is one of the most important things you can do. The most creative and clever people in the world have invented, manipulated, created and exposed ideas that all stem from many simple principles. Today cleverness has taken on many descriptions. One that is commonly (over)used is the term “life hack”. Sites like LifeHacker and Hack The System exist to point out ways to get ahead by being a bit more clever. After reading these sites for years, along with the writing of Tim Ferriss, Noah Kagan, Steven Kottler, James Altucher and countless others, I always arrive at the same conclusion after seeing their ideas: “Damn, that was clever.” But while these ideas are great to read and inspire, they often have a short shelf life with the rapidly evolving world we live in. Need an example? Read The Four Hour Workweek and then realize how quickly these incredibly clever ideas from 2007 have become outdated. Join me in creating a better toolkit to speed up your mind and unlock the art of cleverness.


My favorite response to “What does it feel like to be clever?”

“It feels like… you have a highly-functional generator in your head. Everything is fast. You make connections in a flash, you can make multiple references to a single thing at once, you are fast and intuitive in your actions, and you have some level of confidence that you can cope in most situations, and even sometimes reach insights into life and people and yourself as if you can be separated from your body… on a more spiritual note. Also everything does and must make sense.While many will take life and things as they are, the “clever” person will look for meaning everywhere. Even in places that are not supposed to make “sense” but simply be enjoyed.” – Anonymous